Enticing new customers to a business is never easy. Whether you have been in business for many years or have only recently launched your startup, acquiring a sufficient following to keep your company growing takes a variety of approaches. Take a look at some of these ways you can attract new customers to your business.
Create Rewards for New Customers
Simply offering a discount for first-time customers can sometimes be enough to generate noticeable interest in your business. People love a good deal and so will be attracted to your offer, even if they would normally choose a product from your competitors. Once you have this initial opportunity, the door is now open for you to change their minds. If they prefer your product or service, they could soon become a loyal customer.
Refer a Friend Benefits
If the first hurdle of casting out the net is proving difficult, you can take advantage of the contacts your existing customers have. Tell customers that if they refer a friend to your business, then they and their friend will receive perks or discounts. This way, you are rewarding an existing customer at the same time as attracting a new one. Such deals might include giving each customer a percentage off their next purchase for every new person they introduce to your business.
Offer Exciting Merchandise
If you have an appealing brand image and your logo gets a lot of positive attention, consider looking for more creative ways of showing it off. For example, offering custom made hats with your branding not only gives something to your customer but also opens an opportunity for your logo to be seen by many other people out in the world.
Use an Eye-Catching Social Media Campaign
Don’t fall into bad habits when it comes to using social media for your business. Routine posts with few changes quickly become stale. Dedicate resources to making an imaginative and responsive social media campaign that accurately targets your desired audience and reminds them of all your company’s qualities. Remember to stay true to your own brand voice; otherwise, you risk your business being viewed as flimsy or untrustworthy.
Build Partnerships
Connect with other businesses that don’t tread on your toes. Many different companies that offer different products or services share a portion of the market. For example, a segment of the customers in the market for adjustable mood lighting could overlap with those looking for wireless headphones. Thorough market research can guide you towards mutually beneficial partnerships and collaborations.
Encourage Reviews
Whenever you have a positive customer interaction, encourage them to share a review online of their experience. Vast numbers of people go to reviews and forums to ensure that they are spending their money on the right business, so the more sparkling reviews you can generate, the better. Of course, this all starts with making sure that you and your business are dedicated to providing the highest quality. A good product and excellent service are the ideal combination for attracting new customers.